At the IHA Show in 2017, ATG was approached to run sales and operations for a new company looking to launch their item. We accepted this role as independent contractors
We shipped our first finished piece in June of 2017 and within 12 months we landed year-round programs at Walmart, Kitchen Collection, Bed Bath & Beyond, SuperValu (and Unified SuperValu) Ace Hardware & Do it Best Hardware, The Grommet, Food52 plus a bunch more.
In addition to these majors we landed over 700 Gift & Gourmet Kitchen independent retailers who place orders constantly. Sales went from zero to $2.1 Million in 18 months.
What, specifically, did ATG do for them? * We put together a nationwide network of key account reps and indie reps * We attended all major reviews and worked closely with the reps to setup and manage key accounts * We call on and service several key accounts directly * We developed operational procedures to insure smooth and efficient growth * EDI Setup for several major retailers * We trained the factory to label and ship product directly to Bed Bath & Walmart to keep 3PL costs down. * All vendor and item setup for key accounts * We implemented a NetSuite ERP System and created processes within the system to help insure proper order processing, invoicing and inventory management * Participate in and influence product development strategy * Participate in and influence pricing strategies for retail * We worked directly with the factory to keep the line moving and defectives at a minimum while keeping inventory levels where they needed to be. * We worked directly with the 3PL to keep handling costs down * Whatever else was needed every single day
Do you know how to do these things? Can you afford to get it wrong the first time? Can you afford a full time, experienced sales manager and/or operations manager?
Call us, we'll save you money, time and the utter humiliation of telling your family that you got into a really big account just to mess it all up!
What's important to remember is that having a great product is only the first step to running a successful business. Lots of great products are being sold for pennies on the dollar because the business wasn't managed properly. We are here to insure that if you make a great product you'll also have a great business.